Tuesday, April 27, 2010

Looking for a kitchen: first interview!

Beginning the process of actually looking for a professional kitchen. Going to see my first one tonight. Nervous, but excited.

Sunday, April 25, 2010

New Roadblock: Cashmoney.


I've hit a roadblock for this month.  I'm too poor!  I'm have to opt out of the Iron Cupcake Challenge tomorrow and Local Flavor SF next Saturday.  It's hard when I have to pull the capitol out of my pocket to do these events.  I know that I'd get it back for something like Local Flavor or the Underground Farmers Market, but I'm poor.

Part of the reason this project got started for me was as a way to (maybe someday) pull myself out of poverty *and* work a job that I enjoy.  That's a difficult for a new college graduate with a BFA in this highly competitive San Francisco job market.  I was unemployed for 9 months before I found my current mind-crushingly-boring job, but after that hardship I'm still savoring being able to pay bills at all.

New Goals: Soldier on!  Don't give up!  This is discouraging, but I have a lot to work on that DOES NOT require money.  I can be hired for catering which will pay ahead.  I have a whole website to build that includes writing order forms, invoices, and so on.  I have to find an industrial kitchen that I can work out some deal with.  Finally, I have a deadline of May 1st to get a finish the rough draft of the business plan.

Wow, when you put it like that, it's good that I can't get distracted by events.  I'm so busy!

Saturday, April 24, 2010

UFM Menu: Red Velvet Cupcakes and a business update

This is Day 57 of my project.  So far, things are going better than planned.  I haven't lost interest and moved onto some other project, which is how most of my projects die.  I've had some great events and wonderful response. Today I'm home sick, on a Saturday, and working again on the business plan.  This week I've:
  • Created a web page, which will be debuted soon.  It's a work in progress.
  • Ordered business cards.
  • Have created a local 415 GoogleVoice number as a business line.
I need to:
  • File for a fictitious name license and business license.
  • Find a kitchen to work out of.  I'm thinking of putting up ads on Craigslist.
  • Finish writing my business plan.  Deadline: May 1st.
  • Decide what type of cupcake I'm doing for the Iron Cupcake Challenge on Monday (Theme: Chocolate)
I have a lot of work to do, but slowly steam is gathering.
     At the Underground Farmer's Market, the Red Velvet Cupcakes with Ginger Cream cheese Frosting and Candied Ginger were a huge success.  These cupcakes ended up not rising very much.  I think I would try this recipe again and just be more careful in my preparation.

    Red Velvet Cupcakes  
    (Adapted from Epicurious.com)
    Makes about 24 cupcakes
    • 3 1/2 cups cake flour (not self-rising)
    • 3/4 cup (1 1/2 sticks) unsalted butter, softened
    • 2 cups sugar
    • 3 large eggs, at room temperature
    • 6 tablespoons red food coloring
    • 3 tablespoons unsweetened cocoa
    • 1 1/2 teaspoons vanilla extract
    • 1 1/2 teaspoons salt
    • 1 1/2 cups buttermilk
    • 1 1/2 teaspoons cider vinegar
    • 1 1/2 teaspoons baking soda

    Thursday, April 22, 2010

    UFM Menu: Vegan and Gluten Free Orange Creme Cupcakes with Tangy Lemon Frosting

    One of the more interesting things about the UFM was all the really allergy and special dietary need friendly food that was there.  It seemed like every other stand had something that was vegan or gluten free.  I think it's because it's those special dietary needs that drive a lot of people into the kitchen, to make something that they can eat.  It feels great to be connected to other people like me that love to cook and are having a revelation that if they play their cards right they can do it for a living.  People are doing some really delicious and interesting experiments, from vegan BBQ to gluten free challah (both were excellent).  I wish that I had gotten cards, so I could mention people directly here.  Next time.

    These cupcakes were good.  I felt like a mix between mad scientist and a redneck in the kitchen.  So, it's a cupcake.  But it doesn't have flour *or* butter in it? Then what the hell is in it? Xanthan Gum?!  IT'S A MIRACLE OF SCIENCE! As it turns out, a delicious, moist miracle of science.

    These experiments into creative diet-specific baking have really opened my eyes to some things, like coconut flour.  I haven't used any yet, it's hard to find, but now I know it's out there.  MUA-HA-HA-HA!  (... mad scientist laugh..?)

    Vegan and Gluten Free Orange Creme Cupcakes with Tangy Lemon Frosting
     (Cupcake and frosting recipes adapted from Gluten Free Goddess, wonderful blog.  You should check it out if this is your first gluten free recipe, she has a lot of tips and tricks and an amazing wealth of knowledge to share.  Thank you Karina!)

    Ingredients:
    3/4 cup rice flour
    3/4 cup corn starch
    3/4 cup sugar
    1/4 teaspoon salt
    1 teaspoon baking powder
    1/2 teaspoon baking soda
    1 teaspoon xanthan gum

    2 tablespoons light olive oil or vegetable oil
    1 tablespoon raw organic agave or honey
    1 cup fresh squeezed orange juice at room temperature (fresh juice gives the batter a fresh, bright taste)
    1 tablespoon Ener-G Egg Replacer whisked with 1/4 cup warm water
    2 teaspoons vanilla
    Preheat oven to 350 degrees F. Line a twelve cupcake/muffin pan with paper liners.   In a mixing bowl, whisk together the dry ingredients: rice flour, corn startch, sugar, salt, baking powder, baking soda, xanthan gum.  Then add in oil, agave, orange juice, Egg Replacer, and vanilla.  Beat on medium speed for several minutes until the batter is smooth and fluffy.

    Spoon the batter evenly into twelve lined cupcake cups. Bake in the center of a preheated oven for 20 to 25 minutes until golden and firm (they should be slightly tender but too soft). Try not to open the door to peek until the very end of baking time- you don't want to jar the cupcakes and make them deflate. These cupcakes rose quite high, then slowly settled down to a slightly rounded shape at about 20 to 25 minutes.

    Remove and cool on a wire rack.

    Tangy Lemon 'Creme' Frosting
    1/4 cup Shortening
    2-3 tablespoons fresh lemon juice- more as needed
    2 cups powdered sugar

    Beat shortening until fluffy.  Start with 2 tablespoons juice. Don't add too much juice too soon. Go slowly. Beat on medium high until the frosting is smooth and creamy. If it is too thin, add more sugar; too stiff, add a spoonful of lemon juice. You want a medium bodied icing.

    Tuesday, April 20, 2010

    UFM Menu: Decadent Chocolate with Baileys and Vanilla Buttercream

     
    (It's the one on the left, next entry will be the one on the right: Vegan Chocolate filled with Peanut butter)
     In the vein of "Cupcakes for all" I wanted to make a decadent chocolate cupcake that anyone could love.  The cupcakes turned out a little dry, but the addition of baileys cured that straight away.  There is something sublime about the combination of vanilla and chocolate, something that cannot be described.  Is it a memory from childhood coming to visit with those two flavors? Is it the rich darkness of the chocolate in juxtaposition with the light airiness of the vanilla?  I've been waxing philosophical in my thoughts about chocolate, the next Iron Cupcake Challenge theme will be chocolate.  My current line of thinking: chocolate cheese cake cupcake with raspberry filling, and a mascarpone frosting... but I digress.  

    These chocolate cupcakes were fabulous.  Booze does wonders for baked goods.

    Gluten Free Chocolate Cupcake
    (Adapted from Elana's Pantry, yet another fabulous cooking blog.)
     Makes about 10 cupcakes

    ¼ cup rice flour
    ¼ cup cocoa powder
    ¼ teaspoon sea salt
    ½ teaspoon baking soda
    3 eggs
    ¼ cup oil
    ½ cup agave nectar
    1. In a medium bowl, combine coconut flour, cocoa powder, salt and baking soda
    2. In a large bowl, blend together eggs, oil and agave
    3. Blend dry ingredients into wet thoroughly
    4. Line a cupcake tin with paper liners and scoop a scant 1/4 cup into each
    5. Bake at 375° for 20-22 minutes
    6. Allow to completely cool. Soak with Bailey's Irish Cream, about two spoon fulls.  Allow the Baileys to completely soak into the cupcake before applying the next.
    Vanilla Buttercream
    1 sticks butter
    2 cups confectioners sugar
    1 1/2 teaspoon vanilla

    Beat butter until light, fluffy and holding peaks.  Slowly ad the sugar, beat until combined. Add vanilla, beat until combined.  Put it on cupcakes, put cupcakes in your mouth.  Chew, Swallow.  Don't choke.

    Sunday, April 18, 2010

    UFM Menu: Bacon, the one that got away.


    Our Colorful stand at the Market!  Thank you Jen for your amazing help and steadfast support.  You take such good care of me.

    I decided to make some vegan and gluten free products for this event.  I think everyone should be able to enjoy cupcakes, no excuses.  A lot of people came up to me excited that I had things that they could eat on their limited diet.  Many others came up to me and said, "THANK GOD you have non-vegan cupcakes! Give me something with animal in it!... IS THAT BACON?!?"  Not surprisingly the bacon cupcakes sold out first.

    I think everyone that came up to the table had an opinion about the bacon cupcakes, both good and bad.   Mostly good though. 

    Please see my blog entry for the French Toast Cupcakes with Maple Buttercream and Candied Bacon recipe.

    Friday, April 16, 2010

    UFM Menu

    Menu for the Underground Farmers Market:
    • Chocolate Peanutbutter Cupcakes with Chocolate Ganache (Vegan)
    • French Toast Cupcakes with Maple Buttercream and Candied Bacon
    • Orange Creme Cupcakes (Vegan, Gluten Free)
    • Red Velvet Cupcakes with Ginger Buttercream and Candied Ginger
    • Decadent Chocolate Cupcakes (Gluten Free)
    • Vanilla Cupcakes with Traditional Vanilla Buttercream
    Something for everyone.

    Tuesday, April 13, 2010

    Underground Farmers Market!


    That's it. I'm in. It's legit. I've been mentioned on another person's blog. WOAH! Watch out fame and fortune, here I come.

    Long and excited story short, I'll be vending normal, vegan and gluten-free cupcakes at the Underground Farmers Market this Friday. For the full vendor list, click here.

    See you there!

    Friday, April 9, 2010

    Go Go Go!

    Please excuse my lack of posting.
    I have been a baking frenzy, so much so, that I have had no time to post!
    I am catering my first event this weekend!
    And will hear tomorrow if I will be able to vend at the next Underground Farmers Market!

    I have so much to write about. I will be catching up soon with recipies!

    In the mean time, cupcakes on the go! (Pina Colada and Vegan Margarita)

    Vegan Margarita Cupcakes

    As a test recipe for my first event (yay!) I made vegan Margarita cupcakes. I was a little concerned as I had never baked vegan before. I've heard, and tasted, horror stories from first vegan adventures. These, on the other hand, were so great. The recipe was taken originally from the book Vegan Cupcakes Take Over the World, which is on my 'soon to buy' list.

    I ended up bringing a few of these cupcakes as half of my application to vend at the Underground Farmers Market. The other half was pina colada, post forthcoming.

    I would highly recommend the recipe. They taste just as good as they look. ^_^

    Margarita Cupcakes

    (originally from Vegan Cupcakes Take Over The World. I got it from The Bakingsheet)
    • 1/4 cup lime juice
    • 1 1/2 tsp lime zest (1 lime)
    • 1 cup soy milk (plain or vanilla)
    • 1/4 cup vegetable oil
    • 2 tsp tequila
    • 1/2 tsp vanilla extract
    • 1 cup sugar
    • 1 1/3 cup all purpose flour
    • 1/4 tsp baking soda
    • 1/2 tsp baking powder
    • 1/2 tsp salt
    Preheat oven to 350F. Fill a 12-cup muffin tin with liners.

    In a large bowl, mix together lime juice, lime zest, soy milk, oil , tequila, vanilla and sugar.
    In a small bowl, mix together flour, baking soda, baking powder and salt. Add to lime mixture and stir until just combined. Divide evenly into muffin tins.

    Bake for 20-24 minutes, until a tester comes out clean and the cakes spring back when lightly pressed.

    Turn out onto a wire rack to cool completely before frosting.


    Tequila and Lime Frosting
    • 1/4 cup nonhydrogenated shortening, softened
    • 1 tbsp soymilk
    • 3 tbsp lime juice
    • 1 tbsp tequila
    • 2+ cups confectioners' sugar

    Cream together shortening, soymilk, lime juice, tequila, and 2 cups of confectioners' sugar. Add in more sugar as needed to make frosting stiff, but spreadable.

    Monday, April 5, 2010

    First Event Application

    I got a bite!

    I'm supplying cakes, cupcakes and cookies for a party of 80! My first non-family-and-friends event!
    I'm working for dirt cheap, the woman is getting a deal of a lifetime for custom crafted, from scratch baked goods. I'm personally hoping for referrals. It's a little overwhelming, but mostly in terms of organization and time management. I know I can do it, it just might take some serious caffeine and stimulants to get through it.


    To apply to this job, I made a cake. A specific request modeled after her favorite cake: a moist full-bodied pound cake generously scented with fresh lemon zest and layered with tart lemon mousse and fresh strawberries. She had tasted the cake at a super fancy baker in the Bay Area named Katrina Rozelle. Awe inspiring cakes but a tacky website.

    Lemon Cream Cheese Pound Cake
    Adapted from Staff Meals from Chanterelle via Smitten Kitchen (I got it from Stickey, Gooey, Creamy, Chewy)

    Makes two 5 x 9 loaf cakes or one 12-cup bundt cake (I used 2 7in round cake pans to make a 4 layered cake.)

    • 1 1/2 cups (3 sticks) unsalted butter, at room temperature
    • 1 package (8 ounces) cream cheese, at room temperature
    • 3 cups sugar
    • Zest from 2 lemons
    • 6 large eggs
    • 1 teaspoon pure vanilla extract
    • 1 teaspoon pure lemon extract
    • 3 cups all purpose flour
    • 1 teaspoon salt
    Preheat the oven to 325°F. Cut partchment paper for the bottom and grease your pan.

    Mix the sugar and the lemon zest in a small bowl and rub the zest into the sugar with your fingers. The warmth from your fingers will release the oils from the zest and flavor the sugar. Set aside.

    Place the butter and cream cheese in a large bowl and beat with a mixer on medium speed until smooth. Add the sugar, increase the speed to high, and beat until light and airy, about five minutes. Add the eggs, one at a time, beating after each addition and scraping down the sides of the bowl with a rubber spatula as needed. Add the vanilla and lemon extracts. Then, add the flour and salt all at once. Mix just until incorporated.

    Pour the batter into the prepared pan(s) and shake lightly to even out the top. Bake until the cake is golden brown and a toothpick inserted in the cake comes out clean, about 1 1/4 hours.
    Cool the cake(s) on a rack for 20 minutes. Remove the cake(s) from the pan(s) and let cool completely.

    Thursday, April 1, 2010

    Day 33: Alice in Wonderland

    This is off topic, it's not about baking, it's about a movie.

    *Spoiler Alert*  I will be talking about things that happen in the movie, without reserve, so consider yourself warned.

    Last weekend, I went to see the new Alice in Wonderland movie.  As I take the name of this blog from the book, I feel as if I have to make a comment about it.  I was really disappointing in it.  I thought it was terrible.  It took a story that focused so much on nonsense and the creativity of life and forced it into a formulaic box of blockbuster:
    Girl is unsure
    Girl finds herself on a quest to find herself
    Girl finds unlikely but devoted friends to help her on her quest
    Girl meets and must overcome an enemy (symbolically overcoming her fears)
    Girl finds her courage
    Girl overcomes her enemy and finds herself

    I was fine with this formula until the last few scenes of the movie.  At that point, it went from entertainingly predictable, to corny, brain-numbingly predictable.  I mean really, to kill the Jabberwocky, Alice gets launched 50 feet in the air and calmly says "Off with your head!" before cleanly slicing off the dragon's head with one swipe, neatly winning the day.  I almost groaned aloud in the theater when I saw that.

    It was a very pretty movie with interesting visuals, as Burton is famous for.  The acting was pretty good as well.  Helena Bonham Carter was so good as the Red Queen.  Johnny Depp usually holds his own and doesn't disappoint here.   I'm not saying it was a complete waste of time, it entertaining.  I was just so disappointed in the way that the story got manipulated.  I'm going to give it another try, probably on DVD.  Maybe it will be better after I let it settle in for a while.